Cathay and Publicis Groupe Shine Light on Hong Kong’s Paralympic Legends with ‘Every Move Counts’
In honor of the 2020 Tokyo Paralympics, Cathay Pacific and Publicis Groupe have teamed up to launch ‘Every Move Counts,’ a dynamic campaign that celebrates the incredible achievements of Hong Kong’s Paralympic athletes.
This inspiring initiative aims to recognize and celebrate the determination, resilience, and unwavering spirit of these remarkable individuals who triumphed over adversity and represented Hong Kong with unparalleled pride on the global stage.
Campaign Highlights
The ‘Every Move Counts’ campaign encompasses a series of captivating initiatives designed to amplify the stories of these extraordinary athletes and inspire the community:
- Short Films: A series of short films capturing the personal journeys and triumphs of six Paralympic athletes, showcasing their unwavering determination and the power of the human spirit.
- Social Media Campaign: Leveraging the power of social media to share the stories of these athletes and spread awareness about the campaign, encouraging the community to recognize and celebrate their achievements.
- Community Engagement: Engaging with local schools and community organizations to foster inclusivity, promote awareness of Paralympic sports, and inspire future generations.
A Reflection of Hong Kong’s Spirit
The ‘Every Move Counts’ campaign serves as a testament to the indomitable spirit of Hong Kong and its people. It underscores the importance of recognizing and celebrating the achievements of all individuals, regardless of their abilities or backgrounds.
By shining a light on the incredible stories of these Paralympic athletes, Cathay Pacific and Publicis Groupe aim to inspire the community to embrace diversity, foster inclusivity, and recognize the extraordinary potential that lies within us all.
Komentar