AriZona Iced Tea: The 99-Cent Wonder
A History of Value and Refreshment
Since 1992, AriZona Iced Tea has been a staple in grocery stores and convenience shops across the country. Known for its iconic green and white can, the brand has become synonymous with affordable and refreshing iced tea.
The 99-Cent Promise
One of the most remarkable things about AriZona Iced Tea is its unwavering price point of 99 cents. Despite rising costs, CEO Don Vultaggio has steadfastly refused to raise the price. "It's my little way of giving back," he has said. This commitment to affordability has made AriZona Iced Tea a favorite among budget-conscious consumers. As Vultaggio explained, "I'm not interested in making a dollar. I'm interested in selling a lot of tea at 99 cents."
Beyond Iced Tea
While iced tea is AriZona's bread and butter, the brand has expanded its offerings to include a wide variety of other products, including: * Juice * Energy drinks * Coffee * Snacks AriZona offers these products in a range of flavors, sizes, and prices, making it a convenient and affordable destination for all types of beverages and snacks.
Why the 99-Cent Price Matters
Vultaggio's commitment to the 99-cent price point is not just a marketing gimmick. It is a reflection of the brand's core values: affordability, accessibility, and community. By keeping the price low, AriZona Iced Tea ensures that its products are within reach of everyone, regardless of their income level. This has made the brand a beloved part of American culture, enjoyed by people from all walks of life. In conclusion, AriZona Iced Tea is a testament to the power of value and consistency. CEO Don Vultaggio's unwavering commitment to the 99-cent price has made the brand an affordable and accessible staple in American households. As the company continues to grow and expand its offerings, the 99-cent promise will undoubtedly remain at the heart of its success.
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